A new chapter for one of Brazil’s most iconic fragrances

Thirty years of romance, flowers and connection. Celebrating Floratta’s anniversary with sophistication and meaning.

Grupo Boticário invited us to redesign the bottle for Floratta, a fragrance collection woven into the memories of generations of Brazilian women. Our challenge was to understand contemporary romance, build a meaningful connection with a new generation of consumers and refresh the brand’s floral design language.

The process was informed by an in-depth study of consumer behavior. The result is a bottle design that goes beyond aesthetics, bringing together the brand’s heritage and the symbolism of love that O Boticário has built over time. These bottles are designed to awaken romance through design.

Once upon a time there was… Floratta

Rejuvenating the brand and making design an essential part of its appeal to a new generation of consumers.

We identified what makes Floratta distinctive within O Boticário‘s fragrance portfolio: a collection whose finest scent combinations draw on the delicacy of flowers. Romantic and sensitive, the collection is designed for modern women who want to embrace the more spontaneous side of romance.

This narrative helped us identify opportunities to evolve the bottle design, preserving its essence while enriching its storytelling. The work led to softer curves, a bespoke cap as the primary point of interaction and a redesigned floral motif that balances romance and femininity.

Giving form to femininity and romance

Design in bloom, strengthening emotional connections and attracting new consumers.

With the strategy in place, we defined the conceptual and functional criteria that would guide the redesign. Botany and international fragrance design inspired the bottle’s underlying form, balancing ergonomics with visual presence to make it comfortable to hold and compelling on display.

The cap became the new focal point, shaped like a rose whose curved forms come together to evoke a wedding ring. Developed with artist Leticia Baechtold, the new floral motif celebrates the meeting of rose and gardenia. Each fragrance launch also received its own distinctive folding carton, reinforcing its individual identity.

Delicacy romance and originality

Exploring the visual logic of flowers to discover a new way of creating and seeing design.

Floratta’s forms take inspiration from nature and the balance between what we see and what we feel. To bring the collection closer to contemporary expressions of love, we refined the lines at the top and base and simplified the floral motif for a cleaner, more modern look. We also softened the bottle’s neck and base to create a more fluid, organic silhouette.